If you’re interested in starting a green business that positively impacts the planet, ecopreneurship could be the perfect career path for you. Today’s Eagle and Bear Economist guest post by Patrick Young from AbleUSA.info shares 12 essential tips and resources for turning your environmentally friendly business idea and love for nature into a rewarding career that changes the world for the better!
An Introduction to Ecopreneurship
Wondering whether ecopreneurship is right for you? Here are a few things to know about launching a green business.
- There are several types of entrepreneurship, with ecopreneurship (or green entrepreneurship) being one of them.
- Ecopreneurs tackle major environmental issues like food waste, plastic pollution, and deforestation.
- Several famous ecopreneurs include Yvon Chouinard (Patagonia), Nell Newman (Newman’s Own Organics), Jeffrey Hollender (Seventh Generation), and Gary Erickson (Clif Bar).
- To succeed as an ecopreneur, you must care about leaving a positive impact on the world — even more so than making a profit.
How to Get Started as an Ecopreneur
Like any type of entrepreneurial idea, ecopreneurship requires a great deal of planning.
- Explore green business ideas (e.g., creating your own earth-friendly cleaning solutions or offering green consulting services).
- Start your green business by defining your target audience, writing a business plan, and looking for funding.
- Form a limited liability company, corporation, or partnership.
- Join the Green Business Network and apply for a Green Business Certification.
Marketing Tips for Ecopreneurs
Green entrepreneurs must use sustainable and socially responsible marketing practices.
- Build a sustainable brand with some tips from EcoMatcher.
- Explore earth-friendly marketing ideas, like printing on recycled paper and working with local suppliers.
- Create an environmentally-friendly website for your green business.
- Regularly share relevant content to your social media pages.
If you’re passionate about saving the planet and solving major environmental issues like air pollution and global warming, there’s no better time to launch a green business. As long as you’re business-minded, passionate about sustainability, and ready to change the world for the better, ecopreneurship could be the perfect career path for you.
By Patrick Young from AbleUSA.info
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